If you have a business, whether local or national, that would be of interest to moms in the Daytona Beach and Volusia County area, you may want to consider advertising on the Volusia County Moms (VCM) site.
VolusiaCountyMoms.com has quickly become a go-to site for area families looking for things to do in the area. Whether they are looking for programs and classes, or information on area attractions, they can find it here (and more). We have thousands of local moms (as well as some dads) who log on to the site regularly. According to Google Analytics in August 2017, 78% of the monthly users are female, with 26% of the audience being between 25-34 years old, and 33% being between 35-44 years old.
Advertising Pricing Options:
- Home Page (left or right side of page) with a 190x170 pixel square ad (static). Home page advertising pricing depending on the position. Ads on the left or right side of the page appear on every page of the blog. Therefore you will be receiving around 60,000 page views per month of highly targeted traffic. The site averages around 23,000 monthly visitors. During the month of mid-June 2017 to mid-July 2017, Google analytics reports that there were over 41,000 active users on the site. While the average per month is 23,000 unique visitors, there are numerous months that get up to double that amount. During the year of 2017 there were roughly 60,000 page views per month.
- Marketplace listing is $249 for the year, and includes a monthly blog post option and more. The Marketplace is a local business directory. Learn more here!
- Get a blog post (a page) for only $50. Use this for a one-time promotion of your business, event, announcement, etc. Learn more here!
- Sponsorship and other premium ad placements can be arranged. These special advertising sponsorship opportunities provide premium exposure to assist with your image branding and in reaching the moms of Volusia County. Contact VCM to discuss these options.
Ads space is sold for one year at a time, unless other special arrangements have been made, with full payment rendered at the time the agreement begins.
While the site was first started in November 2009, the traffic to it has rapidly been increasing, as has the number of people that follow the site either through RSS feed, e-mail, Twitter, or Facebook. The site, which was started in November 2009, gets around one million page views per year! That is tens of thousands of chances each month to get your information in front of local parents. And with our active site, you don't need to have information in one or two months ahead of time. According to Google Analytics, the site has around 40,000 active users per month (as of August 2017).
In addition to the blog traffic, the VCM Facebook page has become an integrated community of moms. The monthly Facebook reach ranges from 25,000-75,000 people per week, depending on what is posted. There are over 20,000 people who follow the Facebook page, and there is a high percentage of people who are engaged. Check out this weekly insight report from Facebook, showing the number of people on the Facebook page where engaged and the number of people reached (for the week of July 3, 2015... the page had over 21,000 people engaged and reached over 138,000 people! That's for one week! There were more people engaged than "like" the page. Nearly 70,000 times people clicked on the links of things that were posted on the page. Every blog post on this site gets linked to the Facebook page, in addition to posts that drive general traffic to the events calendar, Marketplace, etc.
Volusia County Moms has become the place where moms go to know... about everything!
Want to see where we stack up against other local sites? Check out our stats on Alexa.com. When you are done looking at ours, go up to the top of the page and type in the address of similar sites to compare traffic rank information. This will give you an idea of what site gets the most traffic (by the way, the lower the rank, the better). Keep in mind that VCM is completely local and is not inflating traffic numbers by being attached to a national site (as some sites are). There are some sites that appear to be "local," when their traffic is being highly inflated by being attached to a national site. Those national traffic numbers will do nothing to help you attract local business. VCM is completely locally owned and operated.
Read testimonials from other advertisers here.
Why Online Advertising
Unlike magazines, we can get information out to our readers immediately. Advertising on this site has a big advantage over print advertising (e.g., magazines), in that consumers can access it 24/7 and the information is current. This site offers an ongoing and updated events calendar that keeps people coming back, looking for family friendly events in throughout the Daytona Beach area. People who read magazines tend to look through it once and toss it, whereas this site remains a trusted place that they can come back to at any time during the month. No waiting for the next issue to come out.
If you would like to advertise or discuss it with us, please feel free to drop us an e-mail. We look forward to hearing from you and look forward to helping you reach the moms in Volusia County.
Want to see what Volusia County Moms is about? Check out this video by James Shuler Photography: