If you have a business, whether local or national, that would be of interest to moms in the Daytona Beach and Volusia County area, you may want to consider advertising on the Volusia County Moms (VCM) site.
VolusiaCountyMoms.com is the go-to site for area families looking for things to do in the area. Whether they are looking for programs and classes, or information on area attractions, they can find it here (and much more). We have thousands of local moms (as well as some dads) who log on to the site regularly. According to Google Analytics in August 2018, 74% of the monthly users are female, with 25% of the audience being between 25-34 years old, and 30% being between 35-44 years old.
Advertising Pricing Options:
- Home Page (left or right side of page) with a 225x225 pixel square ad (static). Home page advertising pricing depending on the position. Ads on the left or right side of the page appear on every page of the blog and link to your website. During 2017, the site had around 730,000 page views, and averages around 23,000 monthly visitors. A home page advertising package includes the Marketplace (business directory) listing, and the option to send in one item per month to be be posted (this gets shared on the Facebook page and linked to the events calendar if it makes sense to to do). Contact us for current home page options. Home page options start at $600 for the year.
- Marketplace listing is $249 for the year, and includes a monthly blog post option. The Marketplace is a local business directory. With this package you get an ad in the business directory that links to your website, as well as the option to send in one monthly item to be posted. Learn more about joining the Marketplace here!
- Get a blog post (a page) for only $50. Use this for a one-time promotion of your business, event, announcement, etc. Learn more here!
- Sponsorship and other premium ad placements can be arranged. These special advertising sponsorship opportunities provide premium exposure to assist with your image branding and in reaching the moms of Volusia County. Contact VCM to discuss these options.
Ad space is sold for one year at a time, unless other special arrangements have been made, with full payment rendered at the time the agreement begins.
Volusia County Moms was started in November 2009, and since that time the traffic to it has rapidly been increasing, as has the number of people that follow the site either through RSS feed, e-mail, Twitter, or Facebook. During 2018, according to Google Analytics, the site had around 650,000 page views. That is tens of thousands of chances each month to get your information in front of local parents. And with our active site, you don't need to have information in one or two months ahead of time.
In addition to the blog traffic, the VCM Facebook page has become an integrated community of moms. The monthly Facebook reach ranges from 25,000-75,000 people per week, depending on what is posted. There are over 31,000 people who follow the Facebook page, and there is a high percentage of people who are engaged.
Volusia County Moms has become the place where moms go to know... about everything! It's the most popular local resource for family friendly information. Plus, it's completely local. Volusia County Moms is not a franchise (as other types of similar sites often are). It's completely original, created and maintained by a local mom. VCM is completely locally owned and operated and is not a franchise of a national company.
Let Volusia County Moms help you reach your target market through our affordable advertising opportunities!
Why Online Advertising
Unlike magazines, we can get information out to our readers immediately. Advertising on this site has a big advantage over print advertising (e.g., magazines, newspapers), in that consumers can access it 24/7 and the information is current. We can offer more information, keep it updated in real time, and are accessible to the readers where and when they want the info. Magazines typically have a 6-8 week lead time, while we can get information posted nearly immediately and keep it fresh. This site offers an ongoing and updated events calendar that keeps people coming back, looking for family friendly events in and throughout the Daytona Beach area.
People who read magazines tend to look through it once and toss it, whereas this site remains a trusted place that they can come back to at any time during the month. No waiting for the next issue to come out. Magazines have a short shelf life. In fact, their readership has been drastically declining over the years, while the amount of time people spend online looking for information has been drastically increasing. Adults are online nearly all of the time. They give very little time to reading a magazine, which is then trashed, recycled (hopefully), or essentially lost. Weekly newspapers delivered to homes that didn't ask for them typically get washed down the drains or immediately picked up from the driveway and tossed into the trash can.
When people want information about local events and opportunities, they go online. Think about it, what do you do when you want local information? Do you go online, or do you go looking for a magazine or a driveway newspaper? Plus, online advertising costs a fraction of what it costs to advertise in print. Why? Because of the overhead. It's becoming increasingly more expensive to print and distribute magazines and newspapers, but the overhead to have the information online is cost effective. It saves paper and resources, as well as money in your advertising budget. Not only are you spending your advertising dollars in a more effective way with online advertising, thus increasing your ROI, but you are also making a decision that is better for the planet and ensures you will be where the people are when they go looking for the information.
Read testimonials from other advertisers here.
If you would like to advertise or discuss it with us, please feel free to drop us an e-mail. We look forward to hearing from you and look forward to helping you reach the moms in Volusia County.